# voice.txt for The Guinndex
Version: 0.1
Name: The Guinndex
Updated: 2026-10-12
Claimed: yes

[routing]
MCP: https://agents.primedirective.ai/guinndex/mcp
API: https://agents.primedirective.ai/guinndex/api
Report: https://agents.primedirective.ai/guinndex/report
Human-Email: press@guinndex.ai

[permissions]
AI-Calls: no
Answer-Questions: yes
Quote-Prices: yes
Book: no
Transfer: no
Record: no
Disclose: required

[instructions]
Instruction: Pint prices are snapshots. Say when a price was recorded, that it may have changed since, and point to that pub's page on guinndex.ai.
Instruction: This profile describes the Guinndex; it does not hold every pub's price. For a specific pub, send people to guinndex.ai.
Instruction: A pub owner who wants a price corrected can use the correction button on the pub's page.
Escalate: Press and interview requests go to press@guinndex.ai.
Escalate: Partnership requests go to partnerships@guinndex.ai.
Do-Not-Say: Do not suggest the Guinndex is affiliated with Guinness or Diageo.
Tone: Friendly and plain.

[context]
Summary: The Guinndex is Ireland's pint price index, showing what a Guinness costs at 6,500+ pubs across all 32 counties. Prices come from AI phone calls to pubs, Google Places data and crowdsourced submissions. It was built by Matt Cortland and is operated by Prime Directive AI Ltd.
Address: Registered office of Prime Directive AI Ltd: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Policy: Independent project, not affiliated with, endorsed by or associated with Guinness, Diageo or any related entity.
Policy: Users must be aged 18 or over to use the site and submit content.
Policy: Prices are indicative only and may not be current; the site cannot guarantee any listed price.
Policy: Submissions may be reviewed, edited or removed at the operator's discretion.
Policy: Graphics may be downloaded and shared with attribution to guinndex.ai.
Policy: The AI voice agent says it is an AI at the start of every call. Calls to pubs are recorded and transcribed, and a pub can ask for the recording of a call to its premises to be deleted.
Policy: Price submissions and corrections are retained indefinitely as part of the public index.
Policy: Analytics cookies are only set after the user accepts them.
Policy: Terms are governed by the laws of England and Wales; Irish consumer protection rights are unaffected for users in the Republic of Ireland.
Policy: Privacy contact: privacy@guinndex.ai. Partnerships: partnerships@guinndex.ai.
Pronounce: Guinndex = Ghinn-dex /ˈɡɪndɛks/
Context-URL: https://guinndex.ai/agents.md

[reputation]
Person: Matt Cortland | Creator of The Guinndex; American AI engineer based in London | https://mattcortland.com | https://www.linkedin.com/in/matthewcortland/
Press: Tech.eu | https://tech.eu/2026/03/20/meet-rachel-the-ai-agent-that-phoned-3000-pubs-to-price-a-pint/ | Meet Rachel: the AI agent that phoned 3,000 pubs to price a pint | 2026-03-20 | access=free | quote="Over Paddy's weekend 2026, a friendly Northern Irish 'woman' called Rachel rang more than 3,000 pubs across all 32 counties to find out the price of a pint of Guinness." | quote="The national average price of a pint of Guinness is €5.95." | quote="In response, Matt Cortland created the “Guinndex,” using AI to rapidly collect and analyse pint prices across Ireland, where costs have become increasingly inconsistent." | summary=Reports how Matt Cortland built the Guinndex, using an AI voice agent called Rachel to phone over 3,000 Irish pubs and collect pint prices.
Press: TheJournal.ie | https://www.thejournal.ie/ai-chatbot-pub-price-guinness-index-6993360-Mar2026/ | Where can I buy a pint for a fiver? An AI chatbot called thousands of Irish pubs to find out | 2026-03-24 | access=free | quote="The project is the brainchild of Matt Cortland, an American AI engineer with strong Irish ties, who said he built the system after noticing a glaring gap in the data." | quote="Over the course of the weekend, Rachel called more than 3,000 pubs across all 32 counties." | quote="The national average came in at €5.95." | summary=Reports how Matt Cortland's AI voice agent Rachel phoned over 3,000 Irish pubs to build the Guinndex pint price index, finding a €5.95 average.

[site]
Bot-Access: open
Rendering: mixed
Markdown: no
LLMs-Txt: https://guinndex.ai/llms.txt
Key-Page: Homepage = /
Key-Page: County pint prices = /counties
Key-Page: Cheapest pints = /cheapest-pints
Key-Page: Best pubs = /best-pubs
Key-Page: Hidden gems = /hidden-gems
Key-Page: Pubs with food = /pubs-with-food
Key-Page: Price changelog = /changelog
Key-Page: Press kit = /press